Have you ever missed an important message because your phone was hidden in the bottom of your purse? Ringly, a New York-based startup, aims to “discreetly solve a problem that women deal with every 6.5 minutes” by unveiling a new product line of smart jewelry and accessories so ladies no longer have to miss important calls and notifications.
The company’s new collection of rings can be connected to a smartphone via the Ringly mobile application. The ring will subtly vibrate or light up to alert users about incoming calls, texts, emails or even app notifications.
Christina Mercando, cofounder and chief executive officer of Ringly, spoke to International Business Times about how the company’s technology aims to blend both fashion and wearable technology so its products can keep users “effortlessly connected to the things that matter most.”
Ringly connects to a phone via Bluetooth where users can set custom color and vibration patterns for different types of notifications. The accompanying ring box also acts as a charging station so users can put their Ringly accessories in the box to recharge when the battery is low.
Ringly is designed with semi-precious and precious gemstones set in an 18 carat gold plated brass setting. Notification lights are shown through a small gemstone on the side of the ring.
Ringly’s 2014 Fall Pre-Order Collection offers four different types of semi-precious and precious gemstones, including Stargaze (Black Onyx), Wine Bar (Pink Sapphire), Into the Woods (Emerald) and Daydream (Rainbow Moonstone). The rings are available in three sizes: 6, 7, and 8.
The Ringly app will be available for free in Apple’s App Store and Google Play Store and will be available to both iOS and Android users. The app will support phone calls, texts, emails, out-of-range-from-phone notifications, calendar alerts and a variety of other applications, such as Facebook, Twitter, Instagram, Uber, eBay, Tinder and more.
Ringly began taking pre-orders on its website June 10 and announced today it surpassed its pre-sales goal of $60,000 just eight hours after its launch.
The startup plans on releasing its first line of jewelry in the fall of 2014. The “Early bird” promotional pricing on the company’s website starts at $145 and the retail cost will be $195 in the fall.
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- Christina Mercando